Users will soon have a fresh option that enables them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the service announced that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a full-scale release. This development aligns with a rise in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing video streams on another major platform primarily display content made by AI. A considerable share of this output is considered “AI slop”, a term for poor-quality, mass-produced content that is often absurd or surreal.
“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we intend to give people the option to increase or decrease of that, based on their own preferences,” said a platform representative.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its app identified as AI-generated. In total, more than 100 m media items are uploaded to the app every day, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the amount of artificial media they view by opening the topic control option in the app and selecting “AI-generated content”. Further subjects that currently be modified under the filter encompass politics, style, beauty, and dance.
Content Labeling and Policies
TikTok’s policies oblige content makers to identify lifelike artificially created content, and it prohibits harmful deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its community policies.
Additionally, the service will from now on add an artificially created label to content created with its own AI tools, or flagged by an collaborative effort for identifying AI-generated material. This step is aimed to deter users from seeking to circumvent the disclosure requirement.
Educational Initiatives
TikTok is also establishing a $2 million AI literacy fund for experts and groups to develop educational content about ethical AI use. This project will benefit charitable organizations dedicated to training programming and robotics.
Platform Protection
The platform has justified its safety measures, following discussion over proposals to make redundant a large number of review team members in Britain. It is planning to reduce hundreds of positions in its user protection division in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can protect employees by removing the most harmful content ahead of it is viewed by staff. The platform reported a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to integrate humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with harmful content as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”
